In the blog “Why is Art Expensive?”, we explained there is a lot of work that goes into creating a sculpture. That work goes far beyond carving, and may even need to be completed before a commission is confirmed. That is especially the case when Simon bids for a commission, rather than someone approaching him. In this series we walk you through the process of creating a sculpture trail, starting from the point Simon either has an interest in a project or has been invited to submit a bid…
Creating a Sculpture Trail Task One: Understanding the Brief
The first task for Simon is to understand fully what the project entails. This includes not just the artistic/aesthetic elements, but also technical considerations too. And this isn’t just something for his own understanding. Simon will create a document for potential clients outlining his understanding of the brief, and explaining how his design meets the requirements.
That document will include the sketches of the sculptures themselves. It will also explain how/why they tie in with Simon’s interpretation of the brief, any story that goes with the sculptures, technical aspects (such as measurements), environmental impact, any measures to ensure longevity, and maintenance. At this stage, Simon will have also researched any relevant history/associations of the client/venue/locale. That research informs his design, and he’ll also outline those connections in this proposal.
Creating a Sculpture Trail Task Two: Costing
At this stage, Simon will also need to work out the costs of the trail. Like coming up with the concept, design, and explanation, this can be very time consuming and may involve Simon getting multiple quotes before he can calculate costs. The final cost however is an important factor in a client selecting a bid. This means it can’t wait until after he gets the commission. Simon must complete the work before he knows if he will get the job.
The quote includes the cost of site visits prior to the trail being made, as well as materials and labour to make the sculpture. Simon will calculate transport and installation, including any equipment hire needed at this stage. Finally, it also includes the cost of any extra materials, such as bolts or bobbins for installing the sculptures. Although it is more work for Simon (especially as he may not actually receive the commission), it offers a much better experience for the client, knowing that what they pay covers everything.
Creating a Sculpture Trail Task Three: Health and Safety and Method
At this stage, Simon waits to hear if the client accepts his proposal. He may already have put a couple of day’s work into the proposal itself as well as time to create some initial designs/sketches. Especially if he produced additional documentation, such as proving the chain of custody on the timber he will use. This is an important part of his commitment to sustainability, which may also be a part of the brief.
If Simon gets the job, at this stage he will finalise the designs, but also has MORE documentation to produce! As you’ll know from our Acton Safety blog, Simon takes health and safety seriously. This isn’t just about checking a few boxes to meet requirements. Rather it is part of his ethos to always create the safest possible working environment for his wellbeing, and that of his employees.
Before he can begin any sculpture trail, he completes a risk assessment and a method statement which details how and where the sculptures will be made.
Creating a Sculpture Trail Task Four: The Legal Bit!
Once all of the above is in place, Simon and the client can finally exchange a contract for the sculpture trail. It might sound boring, but it’s essential for running a business well! Although sculpture trails are a great way to create revenue, they are definitely a big financial investment. Having a clear, well written, and comprehensive contract means that all Simon’s clients can feel certain as they move forward, reassured about what they will be receiving, when, and how.
Creating a Sculpture Trail Task Five: Making the Trail!
Now the documentation and design are completed, both parties are protected, the project is well set out, and expectations are clear. The client can look forward to owning some amazing, sustainable art, and Simon can get excited about carving! This means….it’s time to carve! But that’s a story for another blog! Follow the blog for notifications to see when Part Two is published where we’ll talk about creating the trail itself.
It would be lovely as an artist to sit around and create all day. However, that isn’t the reality for most artists. We hope this blog has given you some insight into the process of creating a sculpture trail. Or, more accurately, of the work that goes into a proposal that may actually never come to fruition. And that it also gives you an idea of the process if you yourself are interested in commissioning a sculpture trail!
If you would like to know more, invite Simon to bid on a project, or commission your own sculpture, contact him at www.treecarving.co.uk/contact/. We look forward to hearing from you!