These days I’m fortunate that most of the work I do comes from commissions.
That is, a client contacts me and I make a sculpture specifically for them. However, sometimes I gain work by submitting a proposal. This is when potential clients invite artists to bid for a project. Artists submit a proposal and when they’re all in, the client chooses the one that best meets their vision – and budget! One of my best-known pieces, the Giant Hand of Vyrnwy, came about this way.
Putting in your first proposal can be a bit stressful and I know other artists follow this blog, so I thought I’d think about some of the lessons I’ve learned over the years and share a few of my tips for writing a great art proposal.
RESPOND TO THE BRIEF
The first of my tips for writing a great art proposal maybe sound a bit obvious, but… If there is a specific brief, REALLY read it carefully. Then, use the first page to break down the brief and explain how you will be incorporating each section into the project.
CITE PAST EXPERIENCES
My next tip for writing a great art proposal is cite experiences with similar projects (if you have any). This will help the client understand how you dealt with previous projects and helps build confidence in your ability to deliver on theirs.
DEMONSTRATE ENGAGEMENT
With public art, it’s really important to show how the viewer will connect with the artwork. So whether it’s through words, video or images, my next tip is show how you intend to engage and retain the interest of the public.
QUESTIONS & PROBLEM SOLVING
Next tip! When you write your proposal, try to anticipate questions that the client may have, and address these points clearly. For instance if installation is required, show how you will do that, with diagrams if necessary.
DESIGN WORK
If you are including design work, make sure the scale and proportion are clearly marked. Sometimes it’s a good idea to include a silhouette of a person for scale. This helps the reader better visualise the finished piece and its impact.
ACCURATE COSTING
Quoting for art isn’t easy and we all have a tendency to under charge at times. When submitting your pricing though, make sure you include the hidden costs, like site visits, consultation, design work, and travel. For me it may include rental of scaffolding or a cherry picker too. These costs can really add a lot to the overall project and often get overlooked.
INCLUDE A TIMEFRAME
My next tip for writing a great art proposal relates to timing. Clearly state timelines if applicable. This is a big help to the lcient and can make for an easier time down the road. And make sure you take into account the possibilities of things going wrong! For me that can include rot in the wood, tools breaking, or trouble sourcing the right timber.
That pretty much sums up my advice to you, except for one final tip… above all, under promise and over deliver!
Have these tips been helpful for you? Artists, what other tips would you include? Leave and comment and let me know.
If you would like to commission a sculpture please fill out the form at www.treecarving.co.uk/contact. And if you would like to invite me to submit a proposal for an upcoming proposal, just email simon@treecarving.co.uk
Thanks for reading!